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Competition has ended here in Toronto and gamers have packed up shop, but not before a champion could be crowned! The event is underway here in Toronto with gamers streaming in from all parts of Canada. Some gamers lined up before 8 AM in hopes of getting a walk-in spot in the event and a chance to represent Canada in Hawaii for a chance to win $100,000.

As the first official EA Madden Challenge in Canada there was a bit of uncertainty with the event. However, all doubt was put to rest when over 6,000 gamers registered for a spot in the finals. 512 spots were available and a lottery was put into place for gamers to earn a spot in the Canadian finals.

For some gamers, the day got off to a rough start. In the first game of the day, a player was mercied 21-0 in the first quarter. Worst of all, the losing player used the New England Patriots and faced the lowly Oakland Raiders, proving it was not the team’s fault. Another gamer suffered through a fumble on the opening kickoff that led to an opposition touchdown.

Early on we've also seen one of the regional champions defeated by a 7-year-old walk-in competitor. The 7-year-old was then defeated in the next round of play.

Spectators and those eliminated or waiting for their turn to game were treated to a host of fun games with prizes for participants and winners. Fans were also treated to guest appearances by Chad Johnson and Larry Fitzgerald who played head to head games with members of the media. Xbox Canada set up a booth at the event for Johnson and Fitzgerald to game in style while playing Madden and other EA titles.