Friday September 5 2008
Nintendo Wii

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Fortune 500 covers wii

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Wii is on the cover of this months Fortune 500 and they did a piece on the success of it. Some points taken from a forumer at NeoGAF:

[i]Key Points:

- Wii is really popular and is sold out a lot (even at NOA Company store)

- Wii Remote is cheap to make
Accelerometer: $2.50
Basic Memory Chip: $0.25
Audio Amplifier: $0.50
Data Converter: $0.50
Rumble Pack: $2.50
Bluetooth Chip: $2.00
Audio Translator: $2.00
Plastic Casing: Unknown
Wrist Strap: Unkown

- $50 profit per Wii

- $5 Million to develop Wii game vs $20 Million for PS3 game

-Ubisoft says Nintendo is best console maker to work with

- EA says Nintendo is a pioneer

- Wii's success has done little to convince Microsoft execs that they'rs on the wrong course (Peter Moore: "I love the experience, the price point and Nintendo content of the Wii, but Microsoft provides experiences that Nintendo cannot provide")

- CEO of SCE America says give credit to Nintendo but points out that Sony have a innovative controller as well, technology doesnt go backwards and the Wii is a re purposed gamecube

- Sony views the world through the eyes of an engineer while Nintendo takes its cues from the outside world (eg. Pikmin from Miyamoto's garden)

FUTURE
- Nintendo could stick with the current tech for a few years and then introduce a Wii 2.0 with PS3 tech but cheap

- cut $50 of Wii price to compete with future price cuts for MS and Sony

- relationship between Mac/PC - iTune - iPod could be like Wii - DS

- needs more stock, did not expect Wii to be so popular....currently making 1M a month but want 1.5M - 2M but its difficult

QUOTES
We were losing to the TV remote. So we thought what kind of controller can we create that wont make people afraid to touch it? - Miyamoto

We are not competing against Sony or Microsoft. We are battling the indifference of people who have no interest in video games - Iwata

My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games" - you know who[/i].

[b]Cover[/b]:

http://i204.photobucket.com/albums/bb4/je..


The full article itself is in the mag, those are just the highlights. The Wii is everywhere now.

In France, the console is selling double the PS3, and almost triple the 360, which is in last place over there. And the DS, well, it's rape.

This comment was edited at 05/31/2007 12:28 PM
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"Nintendo could stick with the current tech for a few years and then introduce a Wii 2.0 with PS3 tech but cheap"

with the way stuffs going ps3 tech will be outdated by then. if they keep going last-gen gfx, they had better at least improve the wiimote so u can actually play a full sports game instead of a series of minigames.
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They'll definitely do that #2. The Wii just came out after the Madden games or vice versa (I forget the order), so I'm sure there wasn't enough time to develop the games for the Wii.

Expect that to happen the next time around. EA is already talking about focusing more attention on the Wii, giving it online play, a sports ticker, etc.

http://dpad.gotfrag.com/wii/story/37823/
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nice find :-D
www.MLGPro.com -- R6V2/GoW Coverage
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I always love to see major non-gaming magazines pick up stories on the console world.

Nintendo is doing a great job raking in new gamers instead of battling head on with Sony & Microsoft.
Editor in Chief DPAD eSports, GotFrag member since Day 1.

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